.2024 has actually been an inconsistent year for adtech funding.U.S.-focused adtech startups, the moment adapted to snagging billions in equity capital yearly, have increased almost $360 thousand thus far this year, placing it on the right track to become the industryu00e2 $ s slowest year in over a decade, every Crunchbase records. That stagnation is because of market saturation, elevated regulative pressures, as well as economical uncertainties.ADWEEK talked to 5 VCs that continue to buy adtech providers, despite these obstacles, concerning what they are actually seeking and also what they prevent. Probably unsurprisingly, these financiers are targeting possibilities in privacy-focused innovations and also industry-specific areas including connected television.