.2Performant, a Romanian technology and also associate advertising and marketing services provider, announced on Monday, September 9, at the Bucharest Stock Market, that it aims to obtain the Profitshare affiliate systems in Romania as well as Bulgaria from Transformation Advertising. At the same time, Dante International, the manager of eMAG, will definitely become an investor in 2Performant.On September 6, 2Performant’s Panel of Supervisors wrapped up a preparatory contract to acquire the Profitshare.ro as well as Profitshare.bg affiliate systems possessed through Conversion Advertising S.R.L. as well as Conversion Advertising EOOD.
The arrangement outlines the concepts of the deal as well as is actually not legally binding, conforming to the business push presented through Economedia.The operation involves the transfer of the Profitshare organization lines from Conversion Advertising S.R.L. and also Sale Advertising And Marketing EOOD (as vendors) to 2Performant (as the purchaser). Dante International S.A.
(bulk investor of Transformation Marketing S.R.L.) will definitely belong to business transfer arrangement as a guarantor.” When the Profitshare purchase is actually completed, we will extend our existing ability as well as diversify our client profile in both Romania as well as Bulgaria. Our team still have a few important steps to finish, however I am self-assured that the staffs associated with the deal on each edges are going to handle to accomplish them successfully. Our experts will certainly announce our post-acquisition plannings after wrapping up the investment according to the last deal,” mentioned Dorin Boerescu, Chief Executive Officer and Founder of 2Performant System.The purchase cost is RON 4.3 million, and also will definitely be paid 55% in cash as well as forty five% in 2Performant shares through a financing rise..” 2Performant is actually a young and vibrant company along with worths that sound along with us.
We anticipate that, after the deal is actually finalized, the Profitshare service incorporated along with 2Performant will definitely supply better worth to its own customers,” claimed Tudor Manea, General Manager of Dante International SA.2Performant also notes that a number of measures stay to finish and also complete the deal, like the effective conclusion of the as a result of carefulness study by 2Performant.Profitshare was released in 2012 as well as presently has a portfolio of 250 associate systems (including the eMAG group) in Romania and Bulgaria.radu@romania-insider.com.( Photograph resource: the company).